H Mart, the largest Asian supermarket chain in the U.S., announced on August 13 a partnership with NationsBenefits, a leading fintech solutions provider in healthcare and wellness, to expand the use of the NationsBenefits Flex Card across all H Mart locations. Through this partnership, eligible H Mart customers enrolled in participating health insurance plans can now use the Flex Card at any H Mart store to purchase fresh produce, specialty ingredients, over-the-counter medications, and wellness products at no cost.

Powered by NationsBenefits’ real-time Basket Approval Service (BAS), customers can seamlessly use these additional free benefits at the checkout to buy familiar groceries. The Flex Card is a complimentary benefit provided by insurance companies, allowing members to flexibly purchase food, vitamins, and medical services, with monthly or quarterly allowances that can reach hundreds of dollars. H Mart and NationsBenefits anticipate that this partnership will particularly benefit low-income and senior Korean-American customers, providing them with greater access to H Mart’s diverse range of products.

Members of participating health insurance plans can use their card for over-the-counter medications and groceries if the card features the “NationsBenefits” logo on the back.H Mart President Brian Kwon stated, “At H Mart, we believe that ‘culture begins at the dining table.’ We aim to support our customers in maintaining their health while preserving their identity and traditions. This partnership is a meaningful step toward creating tangible change in the communities we serve.”Michael Parker, Co-CEO of NationsBenefits, added, “Culturally familiar foods play a vital role in both health and daily life. Through this partnership, we’re making it easier for members to access trusted ingredients at their local store or through home delivery, enhancing preventive healthcare and long-term wellness.

”Since opening its first store in Woodside, New York, in 1982, H Mart has grown to operate over 100 locations across 18 U.S. states, employing more than 6,000 staff and maintaining five regional distribution and processing facilities, solidifying its position as the largest international supermarket chain in the U.S.With 19 locations in California alone, H Mart is conveniently accessible to customers. H Mart strives to serve multicultural customers and local communities by offering high-quality Asian groceries, essential food items, meat, seafood, produce, household goods, and Ready-To-Eat products. The company remains committed to delivering superior quality, fresh ingredients, and competitive prices to ensure maximum customer satisfaction.

By Reporter Cho Hwan-dong